Why make the effort to involve non-scientists
in your research?

For the following reasons:
→   The best ideas stem from shared knowledge. By sharing research insights
          with specific fields or the general public, your work has more impact.
→   You contribute to innovation: technologically, socially or politically.
→   You show the taxpayer that it’s worth investing in science.
→   You increase the visibility of your field of study and yourself.
→   Being visible gives you easier access to partnerships outside of the
          academic world.
→   By collaborating with societal stakeholders you increase the quality
         and relevance of your research and gain easier access to subsidies.
→   By explaining the essence and added value
         of your research to outsiders you may
         gain new insights yourself.